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Up to 200,000 Australians positively impacted by grassroots gender equity campaign

Up to 200,000 employees have been positively impacted by a grassroots workplace gender equity campaign that finished recently, according to a report published by Women & Leadership Australia (WLA).


People working for both public and private organisations are now benefitting from a wide range of pledged initiatives that were launched as part of the #100DaysforChange campaign, which ran from 1st July to 8th October. The initiative aimed to get individuals and organisations to take practical, actionable and achievable steps towards advancing gender equity in their workplaces. Across the 100 days, the campaign reached 1.3 million people, with 13,000 individuals engaging in the initiative and 200 pledges for change being received.


The report, titled The 101st Day, highlights that women employees are being positively impacted from a range of new gender equality strategies, mentoring programs, workplace flexibility policies, culture change initiatives and gender pay gap redress schemes that were announced by organisations throughout the campaign.     


Suzi Finkelstein, program director at WLA, said that the initiative, “Confirmed our assumption that Australia is ready to focus on building a positive momentum in creating gender equity.


“It certainly inspired change in organisations as well as communities around Australia. We have been overwhelmed by the practical focus of the pledges, many of which are already having positive outcomes.”


Some of the organisations that got involved include: Ernst and Young, Nine Entertainment, Salvation Army, Richmond Valley Council, Fancy Films, Northrop, The University of Sydney, Bendigo Bank, Galmatic, Indigenous Women in Mining Australia and CBRE.


Tracey Spicer AM was an ambassador for the initiative. She said, “I have been stunned by the response from corporate Australia and individuals to the #100daysforchange campaign.


“It has been thrilling to see the passion with which people have approached this project but most importantly, the practical measures they have put in place.”


Along with organisational pledges, individuals pledged to support and mentor other women in their organisation, tackle their own unconscious bias and champion gender parity.


Photo courtesy of Shutterstock.com

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